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Looks so neat. It's bringing Mandrill automation to MailChimp! Will you use it?
Thanks for posting this @billfranklin! I hadn't heard about this and I've also been trying to get some pretty hefty automation tools approved. Sucks huh? haha @adlittlefield
Very cool, I'm a diehard Intercom.io user, but I can see how this will help out the MailChimp faithful. I'd love to see some feedback from current MC users.
We use MailChimp and Mandrill heavily here at GH. I don't see us using these Automation features in the near term only because we're already set up with Mandrill. My guess is that these features are geared towards ecommerce and SMB owners who don't necessarily have dev resources to install and manage mandrill. Automation's UX is great though and I'll definitely be keeping an eye on future workflows that MC releases.
"For everyone," think that means included in their forever free plan? That'd be pretty awesome because I just spent a good hour today on a funding request to give my boss to upgrade our plan to get access to automation tools.
Nope, it's free to those with paid mailchimp plans. Take a look at http://mailchimp.com/resources/guides/working-with-automation/html/#section-intro
Ah, got it. Still a steal!
I wrote a follow up to this product announcement a while back. http://www.quantifire.net/blog/mailchimps-marketing-automation-feature-means-startups/
I have been evaluating a few email tools and getting ready to start testing. Why would someone use Customer.io instead of mailchimp?
Hey Jason, Colin CEO of Customer.io here. Since it is day 1 of Mailchimp having what looks like decent marketing automation tools, the answer to that question used to be a lot more clear-cut.
I suspect Mailchimp will keep their tool functionality broad to serve their broad customer base. We have the luxury of being able to build a product just for SaaS products and apps. If that's you then you might want to use us instead.
Email isn't really a one-size-fits-all kind of beast. We integrate with Mailchimp's Mandrill service as well as other email delivery platforms.
If you do end up trying both, share your experiences. I would love to hear them either publicly on GrowthHackers or privately -- email@example.com
I just want to commend you on your reply here, Colin. Reflects pretty well on Customer.io that you didn't just diss the potential new competition!
You managed to make a distinction between your solution and Mailchimp's while being
*while being respectful.
Hey Colin- Thank you for the reply. Will reach out via email.
Hi Jason, generally up until now the users of customer.io report using to replace building dashboards of engagement; and easily doing triggered emails from behavior due to its integration with the usage on the website. Think of this as "advanced" email marketing, bordering on CRM/marketing automation. For example, one of our clients uses it to prompt people who have only completed part of the usage of the product to see if they need help, or to trigger additional training.
In contrast Mailchimp grabbed onto outbound email--the traditional "we have a list now what do we do with them. "
FWIW We are users of mailchimp here and the automation has been live for a least awhile and we've had some success with it. the gap between the two is narrowing. We are actively looking at Customer.io as a result of feedback our customers and clients have shared. Mandrill is an incredibly powerful product and it looks like mailchimp is working to put a gui on top of that to make it accessible to more and more small businesses who may not have the tech resources to implement mandrill or customer.io.
In short, the gaps are closing and you're asking a wise question. FWIW we find a lot of frustration from customers of both companies on the rather opaque pricing/credits model but with MailChimp moving to a flat monthly fee as an option, we expect to see others move in this direction. We are hearing that CRM/marketing automation doesn't scale well when the business unit has to consider a flat rate fee per email, especially for fast growing startups. And with literally hundreds of vendors now in the email space, we're seeing more and more flat monthly pricing showing up.
Thanks for the great answer Melinda. Will definitely be keeping all of this in mind during my process.
In fact I was so inspired by your question I wrote up a blog post to explore this question in more depth. Hope it's helpful and Colin and others, let me know if you see inaccuracies!
Very excited about this. Big MC user. Will report back on how it goes.
Mailchimp has a great email creator UI for people who can't code.
Other than that, they stink in my opinion. I am glad they are finally innovating. Their list management is HORRIBLE.
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