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Explains the Double Viral Loops and several of Josh's other growth hacks from his time at Twitter and Linkedin
I love the double viral loop. He talks about it in this talk as well: http://growthhackers.com/videos/3-growth-hacks-secrets-massive-user-growth/
I think it's these kinds of insights that differentiate traditional referral programs from ones that really soar. Taking that next step and understanding the opportunities is what really changes the game with this stuff.
At what point in the process would you recommend encouraging users to invite their friends.
for linkedin, they do it almost immediately.
for twitter, it seems they waited bc people had no idea what twitter is or does.
how would a company know when the best time to encourage users to invite their friends?
i was thinking the best time to do this would be after the first few logins + a few key actions taken on our platform. then a modal will popup. this allows the user to understand and appreciate our value proposition.
There's a lot of debate around this one, and I think it is really product dependent, but here's my general thinking:
Generally speaking, make the invite flow part of the user experience during the highest points of engagement and satisfaction, and when it intuitively makes the most sense in the use of the product.
When these points occur make it easy for users to invite friends because it makes sense. They can express their satisfaction or happiness with your product through connecting new users to the service, or they connect new users as a natural extension of their use.
Some times this will be the first time they use the product. Some time it will be after a specific action. For example, you post on Medium, they ask you to share. You've just created something you're proud of, they give you the chance to distribute it easily with sharing options. Dropbox: create a folder, share a folder, etc.
Same thing goes for inviting friends. For example at an ecommerce company I worked at, when a user made a successful purchase, we gave them the chance to brag about it. It worked marginally well, but far better than just the "Invite friends" page that gathered dust in the navigation.
When we put invite friends in the first user experience is when we saw massive uptick in invite activity. This was driven by the "Look what I've found" motivation.
While many will argue that you shouldn't ask people to invite others to a service they know nothing about, I disagree. If inviting friends is part of the learn flow that Josh Elman talks about, then after orienting the user you can ask them to invite friends. This works particularly well for new services where there is a sense of discovery and cachet with sharing the service. It's the "first!" moment among friends to share a new found, useful service.
I really should write more on this, as I've studied so many of these extensively and have a ton of slides, etc. on it with data from my testing at previous companies. I'll try to make that happen soon.
upvote for sure.
I like the idea that users will share to say, 'look what i've found!' Arguably, that concept is what drives this website - I love sharing articles here to show people something cool I have found.
Regarding our platform, I wonder how many people will wait until they have fully discovered what we have to offer before sharing. Until we start testing, it's a coin flip.
Then again, we could encourage the users to share twice - once during sign up and once during an important milestone.
With that said, I sometimes take for granted how 'advanced' we are in our growth thinking. That is, many people, especially older, don't think this deeply about what they are doing online - they simply click the CTA.
Anyway, thanks for the food for thought.
Any time. If you want to kick around specifics feel free to drop me an email, or happy to chat over skype any time.
I loved the graphs in this article. They are very inspirational.
I wish there was a tool out there for startups or SMBs that could help gather and correlate the data together for us.
Of course there is G Analytics and KISSmetrics and Excel and the dozens of other tools… but it would be nice to have everything in one place.
These may have been "hacks" at the time but now I would say that have just become best practices.
Hi Graham, completely agree that its probably been best practice in the US for awhile.. but here in Ukraine most of the tech companies haven't even heard of a lot of this stuff. Makes for a great opportunity for growth hackers that want to make products focusing on the russian-speaking region :)
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