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To gate or not to gate is an age-old debate with a lot of factors to consider, which is why the decision is far too objective for the internet to answer for any given brand. In this post, find a break down of the pros and cons, main motivators driving both sides of the argument, outliers you may not have thought about, a controlled B2B experiment(s), and what other options you have available when it comes to nurturing leads.

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