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Jay Melone noticed that resistance to design thinking—whether experienced by himself personally or by others who have shared similar stories—often comes down to good old-fashioned fear. But that fear stems from a misunderstanding about what design thinking is, and who it's really for. Design thinking isn't a doctrine, it's a common language.

Let's take a look at both these points more closely:

1. Fear of design thinking, and
2. Design thinking as a platform for non-designers

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