There was the one time where I landed a six figure project because of a single blog post and I could see the exact ROI of that post in my checking account – every single penny of it, that is. Usually, however, it doesn’t quite work this way.
I see a lot of content creators left wondering what their hard work of making and distributing their content is actually doing for them.
So how do you measure the ROI of your content marketing efforts?
In this post, I’ll teach you how to measure your content marketing ROI and what metrics you need to start tracking to gain a better understanding of how your content pays off. I’ll also discuss other ways your content marketing can benefit your business and how to actually measure those benefits as well.