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When marketers talk about conversion optimization, we tend to talk about all of the factors that go into creating an experiment (and the expected return on investment, of course).

And, this makes sense. We’re all about online elements that you can see, read, engage with and how these elements motivate (or un-motivate) our users to click, follow and purchase.


There’s an often-ignored aspect to conversion optimization that can cut your testing velocity in half, or worse!

I’m talking about what goes on behind the scenes: the development side of an experiment.

In this post, we’re revealing some of the most common technical difficulties associated with conversion optimization and how your team can conquer them.