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SEO is dead.

If you work in a digital (especially, client-facing) industry, you're bound to hear this statement every couple of years or so.

And it's usually spoken by the same group of people who say "social is dead", "email is dead", "AdWords is dead".

Even though the whispers are generally false, they do hold kernels of truth.

Over the years, elements of it have either died or evolved into something totally new.

Here are the 5 tactics that I believe are dead or outdated (plus 6 tactics that are alive and kicking today and for years to come)

  • MP

    Maunu Pokka

    9 months ago #

    Every time someone tells me SEO is dead, I show them this infographic: https://imgur.com/9Pu2cDf

  • KI

    Kevin Indig

    9 months ago #

    Honestly, I really, really hope that everybody thinks SEO is dead. Leaves more business for those who really know what's going on ;-).

  • KI

    Kazeem Idris James

    9 months ago #

    Only the ignorant, half baked SEO so called specialists says SEO is dead. Most of them with the claim that SEO is dead are saying so because all they know is link building, and to be honest with you, they are even doing the link building the wrong way.
    I read the entire post and I totally agree with all the listed 5 points. Thanks for sharing.

    • ED

      Edward Dennis

      9 months ago #

      Ha! So true!

      What sort of link building tactics you see they were doing?

      Also, glad you liked the post!

      • KI

        Kazeem Idris James

        9 months ago #

        Hi Edward, most of them practice black hat link building. Secondly, they are ignorant to know that link building is far more advanced and difficult to get now. Getting it the easy way is the pathway to destruction.

  • MB

    Mary Bock

    9 months ago #

    SEO is simple as well as complicated at the same time. It's simple because every SEO knows the basic rules of the game. It's complicated because you never know when Google will change those rules in the middle of the game. But, it's far from dead.

    If you believe that by writing thin content and promoting your site to tons of RSS directories or submitting links to every forum, you are going to be in the good books of Google, then yes, SEO is dead for you. Come on. We are about to usher 2018 ! Link building or Link earning - By whatever name you choose to call them - is far more advanced and subtle.

    • ED

      Edward Dennis

      9 months ago #

      Well said, Mary! I receive a ton of emails every week from people asking for their post/site to be linked from our content, and only a few of them actually DESERVE a link back. So yeah, you definitely have got to earn it.

  • PT

    Pedro Trillo

    9 months ago #

    I don't know if it's dead or alive, but it becomes progressively difficult.

    • ED

      Edward Dennis

      9 months ago #

      True that. I remember back in the old days where all you gotta do was buy a few expired domains, put up some content on them, and point backlinks to your main site(s).

  • SC

    Shu Chuang

    9 months ago #

    Read an article on this topic, and I think it was spot on. We've now moved from SEO to SXO (Search eXperience Optimization).

  • AK

    Arul Karuppannan

    9 months ago #

    How do you promote the content like crazy @edwarddennis ?

  • AB

    Aditya Behere

    9 months ago #

    The best businesses discover something, someone calls it X, follows it and blogs about it. Then comes the "hacks" and "gurus" phase. By this time the best businesses have already migrated from X to X++ (which is a cleaner, user friendly, filth free way of doing X). Someone identifies X++ and calls it Y and suddenly everyone claims that they're an expert in Y (which is just a marginal improvement over X) For the best businesses, they're still doing X --> Everyone calls it Y --> We see articles like "Is X Dead?"

  • DS

    Dorian Surbeck

    9 months ago #

    Damn. I know CTR is important, but I didn't know it was THAT important.

    • ED

      Edward Dennis

      9 months ago #

      There were a bunch of experiments on this. Larry Kim did it. Rand Fishkin did it. It was pretty surprising to me as well.

  • MS

    Mark Silver

    9 months ago #

    Great read!

  • BA

    Bhavya Aggarwal

    9 months ago #

    Not sure if the article talks about SEO being dead. Its more about- you are doing SEO the wrong way! Of course SEO is here to stay.
    On another note, i seriously think SEO should be dead already! I mean how unpredictable and artificial it is - to go build something and then tag it with multiple keywords saying this is what I have built!
    And not to mention, the amount of Content trash that it is producing day by day. Everyone has been forced to write sometimes the same stuff just or a better version of something that already exists, creating heaps and heaps of content.
    Couldn't there be a better way to do this?

    • ED

      Edward Dennis

      9 months ago #

      You see, this statement right here, "to go build something and then tag it with multiple keywords saying this is what I have built!", is what's wrong with the old-school SEO. "Tagging" or inserting multiple keywords should NOT be in back of your mind when creating content. The end goal should be solving visitors' queries.

      Creating a better version of something that already exists is not the problem. That actually forces us to innovate.

      Let's take our SEO/Marketing cap off for a bit and look at other industry like automotive.

      Electric cars had existed long before Elon Musk created Tesla, but clearly the electric cars weren't good enough. Did they get the job done? Sure, it brought people from point A to point B. Now, there are a bunch of electric cars on the road, not just Tesla. And hey, it's better for the environment, I suppose.

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