Finding the best go-to-market strategy is just flat out hard.
If anyone tells you otherwise, they either don’t know what they are talking about or are trolling you.
Freemium right now is most often thought of for two different categories. First, consumer or “prosumer” apps like Dropbox and LogMeIn have proven freemium can help you build a giant SaaS business.
Second, the assumption has been that freemium is better if you’re targeting small businesses (a la MailChimp) rather than enterprise customers.
Turns out, research from Blissfully's annual SaaS Trends report tells us conventional wisdom in this case is wrong.
So, how should you think about using a freemium model?
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