Marketers everywhere are lamenting the dwindling power of organic as social media gets more competitive and more costly.
It turns out there's been a solution right under our noses all along: employee advocacy.
A study by MSL Group found that brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels.
Having an employee advocacy programme in place could be the transformation your marketing needs.
In this post for the Quuu blog, Claire Trevien shares 7 ways to make your employee advocacy programme a success.