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Many people struggle with choosing the right data to use while testing. This article gives you a framework of how to regularly collect and take action on your data.

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  • AL

    Angelo Lirazan

    almost 6 years ago #

    I actually gave a presentation about this at my company. It's great to know that I was right in doing so. It confirms a lot of my scrambled thoughts on general strategic considerations on being data-driven and the optimization process.

    Thanks for the share Everette!

  • ET

    Everette Taylor

    almost 6 years ago #

    Be sure to download the awesome e-book/guide that Optimizely has put together at the bottom. Loads of great information.

    • SR

      Shana Rusonis

      almost 6 years ago #

      Thanks, @everette. I'd be curious to hear from the GH community - who's optimizing with data from analytics or qualitative analysis tools? Any favorites?

  • MB

    Morgan Brown

    almost 6 years ago #

    The folks at Optimizely put together a great resource with this one, plus there are insights from KISSMetrics and @sean drops some great knowledge in it as well.