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Over the last few years, Facebook has certainly evolved into a powerful marketing platform and businesses are starting to take notice. Although Facebook’s cost-per-click is more economical than many other online advertising platforms, deciding whether or not Facebook is right for your business is less about CPC than it is about ROI.

As of the third quarter of 2019, Facebook had an estimated 2.45 billion monthly active users worldwide. That is close to one-third of the world’s population, making it the largest social media network and platform ever launched.

By now, it should come as no surprise that Facebook is a promising forum by which marketers (B2C & B2B) can get prospects to complete a goal set by them.

The questions we aim to answer here are, how much do Facebook ads cost, and are they worth it?

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