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Businesses that invest in ORM or Online Reputation Management typically gain high returns, according to research. If you have not invested in it yet, it is high time that you do so. However, if you are still apprehensive about ORM, here are a few facts and information that you need to know, starting with the meaning and history of reputation management.

Reputation is how an individual or a company is perceived by another person, the outsider, or even the internal shareholders. This is an essential element that ensures:

  • High level of trust among the customers
  • More authoritative online presence
  • Increased sales and
  • Overall well-being.

Over the years, the concept and practice of reputation management have evolved in almost all phases of it. Today, technology is extensively used in media communication, and the type of technology to be used will vary depending on the form and level of outreach. It had changed after the 20th century when television was introduced, adding a new flavor to reputation management. The ability to present a company more impressively and persuasively was further enhanced after the introduction of social media. The communication paradigm now shifted from one-way to two-way communication.