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This ebook by Buzzstream is designed to help marketers run more effective content promotion campaigns.

You’ll learn how to:
a) plan campaigns,
b) get influencers talking about your content
c) use advertising to drive traffic to your content, and
d) merchandise your content across the assets you already have

– all to achieve the highest ROI from each and every piece you create.

  • MB

    Morgan Brown

    over 5 years ago #

    Super-excited to dive into this, as we do a lot of it ourselves at Qualaroo.

    Thanks Matt!

    • MG

      matt gratt

      over 5 years ago #

      Of course Morgan! I'm a big fan of what you guys do.

      We actually use Qualaroo's CRO guide as an example in the book.

      • MB

        Morgan Brown

        over 5 years ago #

        Awesome! I can tell you that one of the things I wish I did differently with the CRO Guide is to write the "advanced" version. We want to attract people deeper down the funnel, so to speak, with our content.

  • GG

    Gary Gaspar

    over 5 years ago #

    I have to say that I'm really impressed by how insightful this guide is. However, to me this guide is NOT about content promotion. It's about strategically understanding why you are creating content.

    For a long time, creating content was all about throwing spagetti at the wall and justifying it by saying that it helps to build brand awareness and trust, hoping for google to rank the content well.

    While reading this guide, it became clear to me that every marketing action should have a clear and defined objective (increase inbound links, get more leads, get in front of 10k people), which contributes to a bigger goal (increase revenue). Especially for web marketers like us, lack of data is just not an excuse that we can pull.

    The key take away is to think of content creation as a process that goes like this:
    1) Define your goal
    2) Set objectives to measure your performance (KPIs)
    3) Define what kind of content you need to achieve your KPIs
    4) Understand how your content will be distributed
    3) Create content

    IN THAT ORDER.

    Anyway, set an hour or two aside to read this guide! Good stuff.

  • MG

    matt gratt

    over 5 years ago #

    I co-authored this book and am happy to answer questions about it. Thanks for checking it out!

    • AA

      Anuj Adhiya

      over 5 years ago #

      @Matt - Just the fact that your name was associated with this was enough to make me want to read it.
      I spent a few minutes reading the goal setting section and its great stuff. Can't wait to get through the rest of it.

      One question though - if this is the advanced guide - was there ever a beginners guide in any format?

      • MG

        matt gratt

        over 5 years ago #

        Heh, nope. Our customers are largely agencies and in-house marketing teams so we went right for the advanced one :)

    • SR

      Shana Rusonis

      over 5 years ago #

      Matt, thanks for penning this guide - I love that it's exhaustive, and covers lots of examples and tactics within the paid/earned/owned framework. We'll definitely be trying out a couple of these ideas on my content marketing team.

  • MK

    Muhammad Saad Khan

    over 2 years ago #

    Downloaded it. Referring it to my new team. Superb resource.

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