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A solo adventure on PC️ or a poker night with friends♣️
Smaller with corners🎲 or bigger and round⚽
A piece of wood🏏 or a piece of plastic🎮

A usual question in marketing is "What does my audience like"?

Your audience likes entertainment, challenges and a sense of reward.

Your audience likes gaming.

Gamification tries to mimic the mechanisms of gaming and apply them in marketing.