A solo adventure on PC️ or a poker night with friends♣️
Smaller with corners🎲 or bigger and round⚽
A piece of wood🏏 or a piece of plastic🎮
A usual question in marketing is "What does my audience like"?
Your audience likes entertainment, challenges and a sense of reward.
Your audience likes gaming.
Gamification tries to mimic the mechanisms of gaming and apply them in marketing.