If you work with a cold audience, a well-prepared strategy is everything. The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. So, by now you might be wondering about the ways to introduce this new approach to your team because there is a constant demand for new leads and new B2B relationships, while the competition gets tougher every day.
But how do you do it? It all sounds simple and easy on paper, yet trying to map the right approach and in-team communication can take a while.
This is a short guide form Belkins to help you make your switch to ABSD more coordinated, organized, and convenient.