Leave a comment

My friend Bryan interviewed top execs at large companies to get their feedback on how they like to be approached by sales people trying to get their business via cold emailing, calling, and other types out outbound lead gen. I found it fascinating to learn things like what got them interested because this stuff can be so hard to get feedback on...usually you either get a meeting or don't get a response which doesn't result in any help. The 3 people profiled were a VP of IT (the person in charge of buying all the tech), Head of Global Media (buys all the advertising media for Fortune 500’s), VP of Marketing for Revlon( in charge of all sponsorships, branding). I definitely walked away with some tweaks to my strategy!

SHARE
13
13