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Last week I interviewed eCommerce SEO consultant Luke Carthy (known for speaking at MozCon, SearchLeeds and BrightonSEO) about his view on winning at eCommerce SEO.

Some of the things we discussed:
- The most common eCommerce SEO issue: faceted navigation
- Preventing crawl budget waste
- His favorite eCom platform
- Tips for keyword research
- Competitor research
- The future of eCommerce SEO, where purchases are made directly from the SERP?

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