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🌍 When you're dealing with websites available in multiple languages, there's no escaping from hreflang.

Hreflang looks straight forward, but correctly implementing it is no small feat which SEO specialists Aleyda Solis, Jenny Halasz, Kevin Indig and David Iwanow confirm.

In this article we cover:

  • What the hreflang attribute is and why you should care about it.
  • What search engines support the hreflang attribute.
  • How to implement the hreflang attribute.
  • What best practices to adhere when implementing it.

What are your experiences with hreflang? What works well for you to get search engines to finally get what target audience you're aiming for?

  • IG

    Igor Gorbenko

    2 months ago #

    Thanks for the guide. Pretty insightful, as usual.
    Still got one question though

    Should I use hreflang for a local business? If I operate in a single US city, should I set hreflang to en-us or I shouldn't bother?

    • SV

      Steven van Vessum

      2 months ago #

      Thanks Igor, glad to hear we're keeping up the quality :)

      As for your question, that's a common one and the answer is: no. If your website's available in one language and you only have one target audience, search engines generally pick up on your intended audience well and there's no need to give them additional pointers. If you're dealing with multiple languages, then you should definitely take a look at hreflang!

  • PM

    Pete McAllister

    2 months ago #

    I think this must be one of the most confused issued in SEO. I've seen John Mueller RT'ing Aleyda's diagram on it saying something along the lines of "this is the best and most simple explanation for it" haha. So the fact you've got her first up in the article shows you've sourced the right authorities!

  • DI

    David Iwanow

    2 months ago #

    Great to see this topic get refreshed too many sites make silly mistakes when they don't check documentation before implementation

  • GD

    George Day

    2 months ago #

    Currently working on a site with some issues around this, in particular, the hreflang="x-default" part. This has been super helpful. Great actionable insights. Thanks

  • TC

    Tad Chef

    2 months ago #

    This is one of those super-boring topics I hate to research myself.

    Thank you for providing the guide.

    • SV

      Steven van Vessum

      2 months ago #

      You're welcome Tad, and I love researching topics like these so I'm happy to do so :)

      Let me know if you ever have any questions. Happy to help!

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