The year was 2011.
And intercom was making its entrance into the market.
Things were about to get heated.
But first, they had to overcome a big obstacle: Finding the early customers.
Fortunately, co-founder Des Traynor had an idea.
Emailing prospects to tell them about Intercom and getting their feedback.
I know what you're thinking. Automation, duh.
But nothing beats knowing your customers first-hand.
Intercom got to the root of their customers' problems and solved them.
And today, it has over $80 million in ARR!
Intercom also has some amazing strategies behind their website, developed through years of research and testing.
So I went digging for the lesser-known things that make Intercom's website wildly successful--beyond their fresh design and solid branding.
And I brought them to you!
In this new article, I talk about Intercom's 6 strategies to convert customers on their website that you can apply to your own.
Check it out now 👆