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Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But crafting the perfect caption that captures millions of eyes isn’t an easy task. What should you write? How do you get your audience to engage? What’s the perfect length for your Instagram captions? You’ll find the answers to all your questions (and more) in this post.

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