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The Sidekick growth team is small, data driven and aggressive group within HubSpot that works on new, emerging products with massive audiences and a freemium business model (similar to Dropbox and Evernote). We are constantly pushing ourselves to learn new growth strategies, tactics, and techniques. I have personally become more data driven and model driven after joining the team, and wanted to walk through an example of one decision that became much easier with the use of our generic problem solving framework.

  • SE

    Sean Ellis

    over 4 years ago #

    Thanks @danwolch for the inside look at Hubspot Sidekick's growth team processes. I love how open you and @bbalfour have been with your processes.

    Really found the details about how you find the best opportunities for growth and prioritize your focus useful. Also great to see some examples of specific experiments that you ran.

  • DP

    Divyesh P.

    over 4 years ago #

    It's excited to learn How HubSpot's using traditional inbound marketing playbook to new level incubating new tools as growth strategies.

    Thanks @danwolch and @sean .

    • DW

      Dan Wolchonok

      over 4 years ago #

      Great to know it's helpful. We have more content on the way, hopefully it's just as helpful.

  • TD

    Thibaut Davoult

    over 4 years ago #

    I love Sidekick's blog. Very happy to read about the processes behind it. HubSpot truly is a growth powerhouse :)

  • KK

    Kennett Kwok

    over 4 years ago #

    This is fantastic. Thank you for sharing these with us.

  • GB

    Gennady Barsky

    over 4 years ago #

    Thanks for sharing mate!

  • PM

    Paul M Boyce

    about 4 years ago #

    Great article. Especially liked the sensitivity testing of Acquisition vs Retention to decide where to focus (in this case, Retention, then Referrals)

    Powerful stuff. Thank you for sharing.

  • SP

    Steven Pesavento

    almost 4 years ago #

    Fantastic article, diving into Hubspot Sidekicks growth team process. Take a read, it's worth the time!

  • SM

    Seth Miller

    over 3 years ago #

    this was incredible

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