In 4 years, Patreon has reached 1 million monthly active Patrons, paying an average of $12 a month, and 50,000 active creators. Patreon projects that its payout to Creators will be $150 million for 2017. This case study looks at: - How Patreon decided and defined a leading indicator activation metric. - The challenges they faced with quantifying & qualifying that metric. - The six hypotheses they tested, where the hypotheses came from, what worked and what didn't.
Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)