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In 4 years, Patreon has reached 1 million monthly active Patrons, paying an average of $12 a month, and 50,000 active creators. Patreon projects that its payout to Creators will be $150 million for 2017. This case study looks at: - How Patreon decided and defined a leading indicator activation metric. - The challenges they faced with quantifying & qualifying that metric. - The six hypotheses they tested, where the hypotheses came from, what worked and what didn't.

Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)

  • AA

    Anuj Adhiya

    about 3 years ago #

    The hypothesis about showing successful examples of how users have been successful with the product during onboarding is spot on. It maps extremely well with what Kathy Sierra mentioned in her seminal "Minimum Badass User" talk about showing "models" to help new users build expertise towards achieving their ultimate goal. She even called this the #1 thing you should do (and the only thing to do if you are constrained for whatever reason) towards building expertise.

    If you haven't watched Kathy's talk yet - drop everything and do it now: https://growthhackers.com/articles/building-the-minimum-bad-ass-user/ - it will be the most enlightening hour of your day.

  • TK

    Thomas Krawiec

    about 3 years ago #

    I thought hypothesis 6 was quite interesting. Show's you why 'best practice' can be poor advice in different circumstances.