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No matter which way you slice it, the ultimate goal of any business is to make more money. And in order to make more money, a company has to make more sales. On paper, this is a no-brainer. But this sentiment overlooks a very important factor of making money as a company: The cost of making a sale. So, more accurately, the ultimate goal of any business is to make more money while minimizing the cost of making sales. One of the best ways – if not the best way – to do so is to sell more to your existing customers. Learn for techniques to help you sell more to your existing customers by reading the article.

  • MJ

    Michael Jaccarino

    about 3 years ago #

    Well-executed upselling and cross-selling allows businesses to not only sell more to the same customer but it can also increase loyalty and retention as it helps your customers gain deeper awareness of the products and services your company provides and ensures that you are helping them choose what's right for them to satisfy their needs.

  • RE

    Rachel Esco

    about 3 years ago #

    Great article! IMO the key is segmenting customers into their respective buckets and then to personalize the buying experience for each specific customer. This makes sure that you increase the relevance of your value proposition, allowing the retailer to sell that much more effectively to existing customers.

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