No matter which way you slice it, the ultimate goal of any business is to make more money. And in order to make more money, a company has to make more sales. On paper, this is a no-brainer. But this sentiment overlooks a very important factor of making money as a company: The cost of making a sale. So, more accurately, the ultimate goal of any business is to make more money while minimizing the cost of making sales. One of the best ways – if not the best way – to do so is to sell more to your existing customers. Learn for techniques to help you sell more to your existing customers by reading the article.