Influencer marketing has become a trendy phrase. But what stands behind it? Everybody knows who an influencer is – a popular person with thousands or even millions of followers on social media. To use this popularity to your advantage, you need to follow some rules and guidelines. As influencer marketing has become increasingly popular, every new business is willing to start their marketing actions by cooperating with social media stars. This is not necessarily the best course of action. Influencer marketing can be a little dangerous if it is not used wisely. In this article, we will cover the most common mistakes and highlight the best road to take.