Traditional PR can be impersonal, and not as efficient as you need it to be.
In order to jump start your campaign, you need to find people who are already talking about you or your industry. The future of getting your target audience to create PR buzz about your brand is in through influencers.
Influencer marketing builds relationships with key individuals that can reach and engage your target audience. When used together with PR, it can provide a significant boost to your social media, marketing and PR campaigns.
Here's how that works.
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