Leave a comment

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out changes to its algorithms to reward quality. Unlike the past, if you have low-quality pages on your website, it can negatively impact your overall ranking. What’s a low-quality page? It’s one that isn’t used or visited, is full of duplicate content from other pages, has thin content or very low engagement in the eyes of Google. Here’s the thing: It’s entirely possible that you have dozens, hundreds, or thousands of low-quality pages on your site — in the eyes of Google — and you might not even realize it. We call this problem index bloat. It happens when Google has indexed a lot of URLs for your website that it views as low-quality. In this article, we’ll show you: 1. An example of index bloat 2. Common causes 3. The exact steps you can take to see if you have a problem

  • AN

    Andrew Nicoletta

    8 months ago #

    Whoa, quite counter-intuitive. Thanks for sharing!

    • NR

      Nikola Roza

      8 months ago #

      It's only logical.
      When you have a chain around your neck and that chain has a huge cannonball attached at the end- it tends to drag you down just a tiny bit.

      But when you free yourself from the "chains" (pun planned and intended- I admit it); Then you can swim easily and floating happens.

      It's only natural.

  • TC

    Tad Chef

    8 months ago #

    Yeah, these days less is more when it comes to the Google index size, especially low value pages need to get rid of.

    • NC

      Nathan Collier

      8 months ago #

      Google shifting more and more to quality over quantity.

      • NR

        Nikola Roza

        8 months ago #

        I agree it is counter-intuitive.
        Most people think that more pages= more rankings;
        But actually- It's the opposite.

        I learned that from Brian Dean. He says that PR and other link signals are more concentrated on sites with fewer posts and pages, so they provide much greater boost for all keywords.

  • JC

    Jeff Chang

    8 months ago #

    Great blog post. We no index low quality pages too. Another theory as to why this helps is that you have a certain "crawl budget", meaning Google won't crawl your sites infinitely, and if you have too many, some sites may not be crawled frequently or at all. You want to save your "crawl budget" for your high quality pages.

  • RK

    Rajesh Kumar

    6 months ago #

    I am surprising that i have a website of 20 pages and i do all things well. All pages were ranked well for previous 4-5 years. Before 15 days my site is continuously loosing the ranking. I didn't understand what to do?

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
23
23