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By hooking into 3 key points in the user onboarding process we were able to get 10x more users converting than previously.

  • JS

    Jordan Skole

    about 5 years ago #

    Thanks for sharing @johnonolan this is an awesome post.

    I'm happy to see it too because I'm a huge fan and I figure more conversions = more resources = more features.

    • JO

      John O'Nolan

      about 5 years ago #

      Hey @jordanskole - you're absolutely right with that one :) Could have put it better myself. Success with this sort of experiment has a major positive impact on the Open Source project further down the line -- in many ways.

  • FV

    Franco Varriano

    about 5 years ago #

    Very cool to see this @johnonolan, keep it up!

  • JD

    Jason Dea

    about 5 years ago #

    Great post. Makes sense too, the theme editing presumably offers a much greater sense of ownership in the product. It's a step that lets you put more skin in the game if you will. Has given me some ideas for my own app as well :)

    • JO

      John O'Nolan

      about 5 years ago #

      Thanks Jason! Definitely - personalisation definitely adds emotional attachment. We're really looking forward to experimenting more with this and seeing what else we can do to make people really feel strongly about their experience during the trial.

  • LT

    Luke Thomas

    about 5 years ago #

    In your second graphic (after making the changes) how many of the 884 people that added a custom theme turned into paying customers vs. the 462 people that didn't see the video?

    • JO

      John O'Nolan

      about 5 years ago #

      Hey Luke, roughly the same as we measured initially - so around 10% conversion on people who had added a theme during the trial period.

  • SH

    Samuel Hulick

    about 5 years ago #

    AWESOME article, John!

    I have a follow-up question for you -- would you mind shooting me a line at samuel@useronboard.com and/or letting me know how I can otherwise best get in touch?

  • LL

    Lasse Lumiaho

    about 5 years ago #

    Excellent article! Really tangible examples of what to find in data and how to fix the issue.

  • AS

    Alessandro Stein

    about 5 years ago #

    Thanks for sharing great post @johnonolan. That makes sense!

  • ŁR

    Łukasz Rogala

    about 5 years ago #

    Wow! Nice increase!

  • MB

    Matt Brender

    about 5 years ago #

    Wow, what a fantastic article @johnonolan. I love the use of Intercom to handle the exception to the gamification catching people's attention. Thank you for the tactics and stack chart design!

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