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Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be thinking fast.

Luckily we’ve gone and done the hard work for you.

We’ve simplified some of the most effective ways to increase your landing page loading times. For each one, we’ve indicated the technical difficulty and the estimated time it’ll take, so you know exactly what you’re getting yourself.

Consider it your new go-to cheat sheet for improving your speed results.

  • DB

    Dale Broadhead

    4 months ago #

    Awesome post Ashley.

    A few years ago Amazon found in a study that for every 100 millisecond delay, it cost them 1% in sales.

    When it comes to prioritising what's going to move the needle the post, website / landing page speed is definitely up there!

    • AL

      Ashley Luk

      4 months ago #

      Thanks, @conversiondale!

      Great stat from Amazon that you shared. Just goes to show how critical faster page speed is when it has a direct impact on conversions and revenue!

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