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Storytelling is the key to boost sales. Simply because deals with emotions. Functional MRI neuro-imagery shows that, when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). But what this means? That our brains are designed to understand and retain stories. As a marketing professional, you have to take advantage of storytelling to create news and catching strategies to acquire, engage and retain your customers. Marketing is too noisy and the number of marketing messages keeps growing every day. To leave your mark and don't let your brand get lost in the marketing overload consider creating stories to improve your email marketing strategies. How?

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