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We all know good copy when we see it. It grabs your attention and pulls you right into the product. Good copy doesn’t just describe what a product does. Good copy instantly communicates the value of the product to whoever is reading it. It makes you feel like “this is something I need.” How do you figure out how to position the value of what you’re offering? Start by paying attention to how customers talk about your product (or competitor’s products). This article talks about three ways you can create great copy by listening to users and keeping them in mind when you sit down to write.

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