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In-app messages are 8X more engaging than push notifications, and brands that used in-app messages in their engagement arsenal have seen an increase in their conversion rates by 30% compared to those who didn’t use it at all. The key to motivating users to take meaningful actions over and over again is well-crafted in-app messages. Messages that are rich, intuitive and delightful, keep your users engaged right from the first app onboarding experience to the time they are on your app. In fact, a well-crafted in-app message can turn even the mundane actions into aha! moments.

But most of the mobile app suite providers limit their in-app experiences for the app users. And by limitations we mean the standard layout of how users see in-app messages.

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