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It’s a marathon, not a sprint. A sustainable and paced strategy of collecting Google Reviews will serve you better than getting too many too fast.

Google Reviews are becoming more and more important for the online success of local businesses. For many potential customers, reviews are the first thing they look at when considering you.

Maybe you already know this about Google Reviews, and maybe you’re eager to collect as many new reviews as you can—either to “catch up” to competitors or to rank higher on search engines.

But getting too many Google Reviews in a short period of time is bad for your business in three ways:

It looks spammy to Google’s algorithm.
They’ll get stale fast.
You’ll burn through your best potential reviewers.