We all want the best results for the least amount of effort. That's why the internet is awash with blog posts promising the most performant email templates you could possibly imagine. Millions of us that are desperate to find and use them. We all crave those magic bullets that will get us new customers or re-activate the dormant ones.
The truth is that many of these templates do work. It would be irrational to claim otherwise. But when you begin to dig a little deeper, you start to realize that most of them have a conversion ceiling and that every one of them could be more efficient.
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