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It costs 5x as much to acquire a new customer than it does to nurture an existing one, but many brands are doing just the opposite.
Thanks mate! for spreading the words of such an useful article written by Josh Brown. Hope you will keep on sharing stuff like this in future :) I also like the infographic used in the article. Retaining a customer is the most difficult task for any brand or company. But if you know the key ingredients to hold on a customer then the things become easier for you.
Excellent! This is exactly why referral marketing rocks, it helps nurture those relationships with existing customers. Glad Josh discussed referrals a little bit in there.
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