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It costs 5x as much to acquire a new customer than it does to nurture an existing one, but many brands are doing just the opposite.

  • GS

    Gaurav Sharma

    over 2 years ago #

    Thanks mate! for spreading the words of such an useful article written by Josh Brown. Hope you will keep on sharing stuff like this in future :) I also like the infographic used in the article. Retaining a customer is the most difficult task for any brand or company. But if you know the key ingredients to hold on a customer then the things become easier for you.

  • MM

    Megan Mosley

    over 2 years ago #

    Excellent! This is exactly why referral marketing rocks, it helps nurture those relationships with existing customers. Glad Josh discussed referrals a little bit in there.

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