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Are you aware of all the opportunities that illustrations give?

Illustrations perform a variety of functions. They work as visual explanations and visual examples, make the brand recognizable, maintain the stylistic unity of the project, and help highlight the main thing. Illustrations make the project unique and memorable, one of a kind. They inspire the affection and trust of users in the resource.

An interface is not a place for useless decorations and cute but unnecessary elements. They aren’t decorations. Illustrations should have a specific purpose and only be used purposefully.

Designers need to first define the goals they want to achieve with illustration techniques:

1. Informing 2. Navigation 3. Emphasizing, highlighting of the main thing 4. Icons, stickers 5. Brand awareness

And that is not all!

Read more in the full post.