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Your ideal customer profile should dictate everything from the features and functionality of your SaaS to the words you use and the emotion you invoke to tap into your marketing. There are lots of ways to determine your ideal customer profile and over time Lincoln has developed a framework that works for him, which he shares in this article. Main topics:
  • Universal Definition of an Ideal Customer
  • Situational Awareness is Critical
  • Ideal Customer Profile Framework (Version: Q3 2014)
  • - Ready
  • - Willing
  • - Able
  • - Successful
  • - Profitable
  • - Expansion Potential
  • - Advocacy
  • Some Quick Sanity Checks
  • - Ideal Customer POV
  • - Who's Your Less-Than-Ideal Customer?
  • Ideal Customer Defined, Now What?

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