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This post details how Buffer used their landing page to lean startup style validation of their product before they built anything.

The aim of this three-page MVP was to check whether people would even consider using the app.
They also validated whether people were comfortable with paying for such a product.

The result of this experiment was that people were clicking through and giving them their email and a small number of people were clicking on paid plans. After this, they didn’t hesitate to start building the first minimal version of the real, functioning product.

  • AA

    Anuj Adhiya

    over 6 years ago #

    I loved this idea.

    Has anyone used( or encountered other examples of using) their landing page in this manner?

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