Today, I’m going to shed a spotlight on the topic of content promotion. It’s one thing to have nobody read that 500 word post you just threw up to meet a deadline. It’s another thing entirely when you invested $1,000 into a world class resource and you’re still seeing a flatline in analytics. You know you need to be spending more time on promotion, but what the hell are you supposed to be doing? That’s the question I’m going to answer today. I spent the last month testing out 20 different promotion strategies in a variety of niches, and today, we’re going to peel back the curtain and reveal what works and what doesn’t. But first, we need to clear up a big misunderstanding that is probably the main reason your long-term content promotion efforts are failing.