"Without data you're just another person with an opinion." - W. Edwards Deming
It may be cliche to open a blog post with a quotation, but in the world of modern marketing today these words ring truer than ever. To drive growth using pipeline marketing, you must be able to provide clear attribution to both tactics and channels to determine what is working and what is not.
In today's post we're going to dive into a few key reports and HubSpot reporting hacks that we use to measure and report on the effectiveness of our marketing efforts and integrate sales and marketing.