Feature adoption is critical to the success of any SaaS product. As a PM, the last thing you want is for your users to completely ignore the features you’ve been slaving over the past few months. But it’s actually even more important than that. You see, a lot of SaaS companies have fairly limited resources. When it comes to product development, you need to spend those resources wisely. That means building features that your users actually use. If you can’t nail feature adoption, your product will never develop, and the company will never grow. Why? Because improving feature adoption leads to improved customer retention, user engagement, and ultimately increases your MRR/ARR. Essentially, improving feature adoption will make your product more successful. With that in mind, we thought we’d share 3 quick wins that you can implement right away to improve feature adoption.
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