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Technically, G is the VP of Growth at Segment. But I think we can all agree that “Mad Scientist” is a much better title. (And after you learn about what G has been up to, you’ll understand why that title is a perfect fit for him.)
I think this is one of the most insightful articles I've read in a long, long time. Great stuff!
A really outstanding piece here. Love this section: "The email that they get is now, “So glad you signed up after our live chat conversation yesterday, should we hop on a call to continue our conversation?” And that comes from the same person that they had the chat with that past day......"
The personalization possibilities with live-chat are really incredible!
Outstanding read (with video) for any B2B marketers obsessing over improving funnel and conversion rate. So many cool and innovative ideas!
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