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When we say software demo, what comes to mind?

Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic.

The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations. They weren’t engaging, they didn’t scale well, and they weren’t even that effective.

But with the rise of SaaS came a new way of selling your product.

It’s called Product-Led Growth.