op brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase decisions.
They are using the platform to engage with their audiences and build strong brand communities.
Their tactics may be different — while one brand uses reviews and user-submitted photos, another gives behind-the-scenes peeks into their brand. But their end goal is the same — to get people to buy their products.
This works because Instagram is a highly visual platform, and people find purchase inspiration all the time.
This is especially true in the fashion and lifestyle spaces.