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Among many industries that have dramatically changed thanks to the rapid technological development over the last few decades, the retail industry is one of those that have benefited the most.

The emergence of online shopping has provided both sellers and buyers with numerous conveniences never seen before.

Further developments were – and still are – mainly focused on making the process of buying more intuitive and straightforward. Retailers have realized that less complexity in user and customer experience means better sales.

However, it turned out that making the selling process simple and intuitive is at least as important as making life easier for the buyers. Essentially, these are the two sides of the same coin and both can be substantially enhanced with the use of the right technology. And lately, we’re finding out that there’s no better technology for this purpose than artificial intelligence (AI).