We started working with Leadfeeder as our 4th client back in 2017.
At the time, our content marketing strategy was heavily based on stories. The stories worked well to promote in communities, however once communities started to become harder to promote content in, results started to stagnate.
Their CEO challenged us to take a more SEO focused approach, and the switch resulted us scaling product signups to over 200+/month.
The shift in strategy that led to these results was not easy. It came with lots of hesitations, doubts, and additional changes to our process, including in content promotion. The following story shares the original content strategy, the “Aha” moment that led to us creating pain point SEO and how we shifted strategy to achieve these results.