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We started working with Leadfeeder as our 4th client back in 2017.

At the time, our content marketing strategy was heavily based on stories. The stories worked well to promote in communities, however once communities started to become harder to promote content in, results started to stagnate.

Their CEO challenged us to take a more SEO focused approach, and the switch resulted us scaling product signups to over 200+/month.

The shift in strategy that led to these results was not easy. It came with lots of hesitations, doubts, and additional changes to our process, including in content promotion. The following story shares the original content strategy, the “Aha” moment that led to us creating pain point SEO and how we shifted strategy to achieve these results.

  • OS

    Olivia Seitz

    8 months ago #

    I love the seven content creation frameworks you shared. It's so easy to fall into a rut and focus on 3-4 comfortable blog types and miss other opportunities.

  • DL

    Daniel Levi

    8 months ago #

    Great article... definitely a good lesson for companies that mainly focus on more traffic VS higher conversions. Love how open you are about explaining in detail everything you did to get to 200 sign ups/month.