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They say knowledge is power.

Knowing this, we wanted to create something that allowed our employees to share their areas of expertise with the team. Our team has many moving parts with people that focus on writing quality content and others who are SEO experts, but as we all know, being a well-rounded marketer is crucial in today’s world.

We weren’t alone in thinking that we needed to start sharing across our team. In fact, 85% of employees agree that preserving and sharing unique knowledge in the work place is critical to increasing productivity.

So we tried (and failed) twice to create an effective knowledge sharing process, but the third time was the charm. Read on to discover what we did wrong and what we’re currently doing right.