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It’s finally here: the moment when your product is finished, and you need to move on to the next stage of Customer Development. Part of it is learning how to decrease churn using automated methods. You must realize that if your product is B2C, you can’t do it with your bare hands, but there’s no other way to do it if you want to get the tight Product/Market Fit. It’s always sad to see when users get on board, but don’t stick around for long. It’s like pouring water into a bucket with no bottom. You spend a lot of money on user acquisition, and then they simply leave. In this article, we’ll talk in detail about what to do to prevent customers from leaving based on our B2C product, StoryTold. A little spoiler: by harnessing user engagement and improving it regularly, we increased stickiness and minutes spent on the app by 150% in 3 months!

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