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A step-by-step breakdown on how we segmented our email list to maximize the results from our sales (without bothering our full list)
Great breakdown of a very in depth post, there is definitely some great information. Thanks for sharing it, I'll be applying it to my email practices.
Thanks Martin - my exact goal is to actually show *how* to do it, not just what to do :)
I'm trying to build a productive email campaign, and have already read a lot of stuff about this. But your advice has a really vivid examples. Thanks for the help!
You generated $100k by running a promotional sale, not by segmenting emails.
We segmented them and then prepped them for the sale.
I'm guessing you would have just sent the promo sale direct to the 100k plus subs?
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