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A step-by-step breakdown on how we segmented our email list to maximize the results from our sales (without bothering our full list)

  • MM

    martín medina

    over 4 years ago #

    Great breakdown of a very in depth post, there is definitely some great information. Thanks for sharing it, I'll be applying it to my email practices.

    • SO

      Sol Orwell

      over 4 years ago #

      Thanks Martin - my exact goal is to actually show *how* to do it, not just what to do :)

  • HK

    Hara Kim

    over 4 years ago #

    Interesting read!

  • DR

    Dave Rothenberg

    over 4 years ago #

    I'm trying to build a productive email campaign, and have already read a lot of stuff about this. But your advice has a really vivid examples. Thanks for the help!

  • GK

    Grigoriy Kogan

    over 4 years ago #

    You generated $100k by running a promotional sale, not by segmenting emails.

    • SO

      Sol Orwell

      over 4 years ago #

      We segmented them and then prepped them for the sale.

    • MH

      Mark H

      over 4 years ago #

      LOL
      I'm guessing you would have just sent the promo sale direct to the 100k plus subs?

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