The Wishpond growth team is made up of a bunch of great and ballsy people.
At the beginning of each month we have a brainstorming session dedicated to growing Wishpond's new revenue. We sit down in the boardroom and come up with ideas, write them on the whiteboard and then run an ICE evaluation of those ideas.
Nothing particularly innovative there.
The difference between this meeting and those I've attended at other companies is that we don't mess around with low-impact tests. We change prices. We overhaul design. We change the flow of our website and the flow of our conversion funnel. And we do it every single month.
Unless you know what you're doing, this kind of growth marketing can bite you in the ass.
This guide breaks down the exact process we use to run calculated, high-risk, high-impact conversion tests.
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