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When I first started out as a content marketer, I was terrified of doing influencer outreach. I knew it would be a great way to drive traffic and recognition to our blog, but I was always too scared that they would say no. I was anxious that they’d say they were too busy or that our blog would be too small for it to be worth their effort. Basically, I let my fear of rejection get in the way of even trying to reach out. So I never did. But once I saw how easily Benji landed an interview with Rand Fishkin with just a tweet, I realized I had nothing to lose. So I started reaching out and within 3 days I began landing interviews with founders and CEOs of successful startups. And guess what? They were all more than happy to take an hour of their time to share their knowledge. After a little polishing, I’ve developed a simple, 7-step outreach process that’s gotten me a 60% positive response rate from the experts I reach out to. Here’s the entire process from start to finish:

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